Vintage Halloween Beistle & Postcards

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I’m a fan of Halloween. Not so much the gross stuff but the spooky, kooky fun part. The carving pumpkins and handing out candy part. And especially the decorating part. It may come as no surprise that I have a soft spot for vintage Halloween decorations. Iconic images of black cats, pumpkins, owls and witches really speak to me during this season.

Last year I happily discovered the Vintage Beistle Halloween website. Beistle is the oldest and largest manufacturer of decorations and party goods in the United States. They’ve been producing seasonal decorations since 1900. Their older designs are mostly 3 dimensional “fan” decor, garland, and flat (sometimes jointed) illustrations. On their website you can buy reproductions of some of their best early images. I bought a set of these 1950s cat themed cutouts:

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Aren’t they great? Is the witch really small or is the cat really big? I love the mix of fun and fantasy in these old designs. Each cutout is about 9 inches long and on heavy card stock. I just prop them up on a book shelf and they make a lovely nostalgic display.

You don’t even have to buy reproductions to get Beistle products however. New stock is available from the company every year, and sometimes older stock gets mixed in with new designs. I found these large cutouts at one of those pop up Halloween stores a few years ago. They’re dated 1986 and I’m pretty sure I had the exact same ones in my grade school classrooms! Does anyone else remember that flaming skull?

1986beistle

Beistle and other types of paper decorations are considered “ephemera” meaning they’re produced to be used for only a short time and then thrown out. They are inexpensive to buy and consequently stored without much care. Because of their temporary nature, antique and vintage paper decorations are hard to find in good condition. Rare designs are highly sought after and prized by collectors.

One thing I love about collecting paper ephemera is the easy storage. Being able to store decorations in envelopes is perfect for small living spaces. Over the years I’ve been tempted to buy larger items like jack-o-lanterns but I haven’t made the jump yet.

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Vintage Halloween decorations at Antique World

Along the same lines, antique and vintage postcards can provide a great variety of spooky images for just a little cost and space. Vintage Halloween postcards can be very strange (lots of pumpkin heads and devils), but they can also be surprisingly funny and sweet. Natural elements like animals and landscapes dominate, with less truly dark or morbid imagery. Quirky little rhymes are also common:

Antique and vintage Halloween decorations celebrate a time when Halloween was a night for a little danger but a lot of fun. Who wants gross when you can have mischievous cats and jolly pumpkins? Weird Halloween is the best Halloween, and the best Halloween is vintage.

The Old Book and Paper Show

On Sunday, March 29th I had the pleasure of attending The Old Book & Paper Show. Billed as Toronto’s biggest one day “vintage print-fest”, this show is dedicated exclusively to books, postcards, posters, photographs and all types of old ephemera. It takes place twice a year (March and November) in an interesting part of the city along St. Clair west.

Artscape Wychwood Barns

The show is set up in a long hallway in the Wychwood Barns building (originally a streetcar repair barn from the 1910s). Tall ceilings and bright windows flood the space with light. We arrived about a half hour after the show opened at 10am, and the room was packed. If there is something in particular you are looking for, you should get there early. One seller told me the serious collectors wait outside to enter as soon as the doors open. If you’re more of a curious looky-loo, you might find it easier to browse a little later when the crowd dies down.

Interior Artscape Wychwood Barns

When we first entered I didn’t think it would take too long to see all the booths but we ended up staying for almost three hours. What I didn’t realize was just how many individual items were crammed into every square inch of space! Vintage advertisements, postcards and magazines filled file boxes. These were often organized by topic but once you started it was easy to keep flipping through. Then there were the art prints and large format photographs ready for framing. Historical images of Toronto, Canada and the world. Postcards of tropical paradises. Vintage fashion magazines and pulp fiction novels. Rare and valuable first edition books alongside travel brochures, sports cards and comics. The show is very well named because literally everything old and paper was represented.

Interior Wychwood Barns

Vintage paper ephemera

Boxes of vintage postcards

Antique and vintage photographs

As you may expect in a professional show like this, the dealers had their specialties and knew their stock. If you had a specific item you were looking for they could always help. If you were just interested in a topic or time period they could also steer you in the right direction. Most were also willing to cut a price on multiple purchases, and I found the prices on the whole quite reasonable.

A booth at the show
Being the nerd that I am, I made a bee line to some boxes of mid century “Amazing Stories” and sci-fi pulp. I was just as interested in these books for their kitchy covers as for the stories. $5 bought me a paperback with a title story called “The Girl Who Hated Air”. Not a very promising read, but I think the astronaut cover is worth the money. I also spent time at the postcard sellers finding some more cheerful Alfred Mainzer cat postcards.

Vintage sci-fi pulp

Booth with magazines

Anson found a few sets of small black and white photos of Niagara Falls and Stanley Park in Vancouver. These little sets were sold to tourists in the 1940s and 1950s as additional photos to use in home albums. They were sort of the precursor to the postcard books you can buy today, but higher quality. The photos are crisp and clear and often well composed. They are quite charming and historical mementos of Canada’s natural beauty.

Vintage tourist photos of Stanley Park

Our purchses from the show

In the end we had a bag full of curiosities, books, photographs and postcards. I doubt we spent over $100 but we found some great little gems that will find a place in our home. I saw many serious collectors at the show, but not too many younger casual buyers. This is a shame. Gift stores sell reproduction images that cash in on the vintage charm of old ads, or the artistic appeal of black and white photography. Here was a place to buy all of that, and more, in an authentic form. There was also a great selection of books on specific and hard to find topics in art, music and history. From high brow to low brow, and all the prices between the two, there was truly something for everyone. I look forward to visiting the show again in the fall.